To maintain Boards & Beyond access you need to verify your Rowan affiliation periodically.  To do this you must log-in to Boards and Beyond using a proxied link to Boards & Beyond on the library's website. 

It is recommended to always log-in to Boards & Beyond by using a link on a library's Boards & Beyond LibGuide. By using links on the library's websites, you will first verify your Rowan affiliation by having to use your Rowan NetID before signing in with your Boards & Beyond username and password.

Also, check which log-in page you are on.  Rowan registered users must log-in to Boards and Beyond through the Institutional log-in page not the individual user Boards and Beyond log-in page.  The pages look very similar.